The TV element of the ad campaign, which will debut on the British Airways Facebook page on Wednesday, will be aired in the UK and US before being rolled out to other key international markets. The supporting press and outdoor campaign will include seven different ads highlighting the experience and skill of British Airways staff. One print ad features a baby in a BA jacket, to highlight the fact that staff are trained to deliver babies if necessary, while another features a human heart to show that the airline carries precious cargo such as donor organs. To Serve" — found on the BA coat of arms, on the hats of pilots and in the lining of crew uniforms — to focus on the customer service the company provides.
The sale begins on December 20 and runs until January 31 with huge discounts on flights and holidays to more than destinations worldwide.
For this campaign the airline is focusing on digital with five different animated display banners running online and seven different digital out of home executions that will use real time traffic data to interrupt existing out of home ad schedules with sale creative.
In an industry first the airline will also offer holiday advice to customers using emojis. The new holiday inspiration tool, which uses Facebook messenger bot technology, allows customers to interact using the picture-based icons, and after answering a series of questions with their favourite emojis, the bot will recommend a holiday destination to suit their personality and mood.
Creating and distributing engaging content has been at the heart of the campaign resulting in a mix of interactive elements such as the Emojibot and a partnership with Buzzfeed, meaning we have lots of fun ways for customers to find their perfect holiday destination.
We will also be the first UK travel provider to use dynamic video on Youtube therefore chartering new territory in our digital campaign".
The three second BA Holiday brand ads, the first of which airs on Boxing Day, are also based around the sentiment of making memories under the headline: The adverts will also run in cinemas nationwide and will be followed up with second edits on Video on Demand and Sky Adsmart that convey the rationale behind booking a British Airways Holidays.
The adverts follow three sets of holidaymakers; a couple on a sunset boat trip, a woman as she steps on the icing-sugar fine sand in the Caribbean and a young couple who try their luck in a Las Vegas casino.
We really wanted to convey that we are there for our customers every step of the way and the fact we offer low deposits, a hour helpline and holiday finder tool to help them make life long memories with ease.
For further information, please contact the British Airways press office on or email press.This is the moment two British grandparents find out they are the focus of a new global advertising campaign – which features their expat family in Australia.
British Airways worked with OgilvyOne Worldwide to create a world first - digital billboards carrying creative executions, which reacted to specific BA planes as they flew overhead.
The outdoor campaign was a huge success and OgilvyOne walked away with the prestigious D&AD Yellow Pencil for both Integrated and Earned Media and Digital Design. Another advantage of the success of the “Share a Coke” campaign overseas is that it offered the Hong Kong campaign a word-of-mouth (WOM) communication and WOM plays an Conclusion Introduction The scope of this report is to understand the concept, Introduction of the organisation British Airways (BA) is the flag carrier airline of.
MAKING BRITISH AIRWAYS MATTER. OgilvyOne’s Outdoor campaign ‘Magic of Flying’ for British Airways aimed to remind people how magical flying can be, making British Airways matter to its valued customers and their travel memories. British Airways Case: British Airways (BA) launched an advertising campaign in to improve the corporate image.
Management of the advertising firm and BA contemplated the following issues after the launch of the campaign.4/4(1).
90+ years of experience in the industry: British Airways (‘BA’ or ‘the Group’) is the UK’s largest international scheduled airline and one of the world’s leading global premium airlines.
Their principal place of business is London with significant presence at Heathrow, Gatwick & London City in UK but they also fly to other locations worldwide through subsidiaries.