Over the years, this recent sales tactic has grown in leaps and bounds with more retailers and shopping centres jumping on the bandwagon to offer South African consumers bang for their buck while creating an exciting environment to shop in. Beyond the rapid rise of online shopping, retailers are spying innovative ways to hang on to traditional shoppers while diversifying both their channels and their wares. But what about independent retailers? Can small and medium businesses reap the rewards and profits from these two shopping events?
It is a company that started with the aim of helping people as they developed their very first product Sunlight Soap to improve hygiene. From then on, the company has been growing at rapid rate creating presence all over the world. It has its operations here in Bangladesh as well and is the largest FMCG Company of the country with 20 successful brands and is also one of the largest MNCs to be operating here.
Consumer preference towards fairness cream report provides an overview of Unilever Bangladesh Limited as a whole, its structure, strategies, USLP activities and different functional departments.
Furthermore, the scope of this report also includes a survey conducted specifically on the industry that I dealt with during my internship to allow me to use the knowledge I earned into analyzing the market. Working on this report has presented me with the opportunity to objectively look at information and create meaning out of them.
The company originally operated with the name of Lever Brothers Pakistan, but was declared independent after the liberation war. It later became Lever brothers Bangladesh which eventually evolved to its current name of Unilever Bangladesh in UBL currently has 20 active brands in their portfolio in Bangladesh ranging across home care, personal care and foods.
As ofthey are the market leader in 7 of the 8 categories they serve in. As per latest statistics, in every minute the company sells over 21, products. From its corporate office at Gulshan — 1, UBL provides employment to over 10, people through suppliers, distributors and service providers.
Company leadership structure in Bangladesh comprises the Chairman and Managing Director followed by six functional Directors.
The senior, mid-level and assistant managers serve under them. Departments UBL current comprises six functional departments. Each department has a Director. Their functions are explained briefly: Human Resource HR — The busiest of all departments. It looks after the people of the company, engages in campus activities, conducts recruitment and builds leadership.
Customer Development CD — The department which looks after the trade and sales of the company. It ensures the accessibility and visibility of the products in the market.
Customer Marketing — A wing of Customer Development. It creates the link between the Customer Development and Brand Building department.
Brand Building — This department is looks after the various brands and ensures they remain competitive in the market.
Finance Department — The department looking after all the financial activities of the company. Supply Chain — This department is responsible for sourcing and production of products.
Its duty begins from material management to finally delivering products to the distribution houses so they are available to consumers. Core values Unilever maintains four core values at the base of all their company actions which is reflected in their USLP described below.
They are explained briefly: Unilever is a diverse and multicultural work place with unique individuals from around the globe working together. Therefore, the company makes it a point that each of them maintains dignity, honesty and fairness towards their co-workers.
Unilever always places the environment as one its foremost concerns before they take any decision and ensures taking sustainable course of actions, adding vitality to life. Unilever acts responsibly towards all its stakeholder including the consumers, suppliers, distributors and employees, as well as the environment and the communities in which it operates.
Innovation stands at the heart of Unilever allowing them to excel in the marketplace. This philosophy laid the foundations for the Unilever Sustainable Living Plan.consumer preference toward soaps.
Lakme - consumer behaviour project report. Himani Fair and Handsome Mardon Wali Fairness Cream, Thanda Thanda Cool Cool Navratna talc, International Lux etc.
are the some of the front drive of advertisement in the way of the success of personal care products. The above data table shows the preference of 5/5(12). Cosmetics are substances or products used to enhance or alter the appearance of the face or fragrance and texture of the body.
Many cosmetics are designed for use of applying to the face, hair, and body. They are generally mixtures of chemical compounds; some being derived from natural sources (such as coconut oil), and some being synthetics or artificial.
A CONJOINT ANALYSIS OF CONSUMER PREFERENCES FOR FAIRNESS CREAMS AMONG SMALL TOWNS LOCATED NEAR AHMEDABAD CITY Rural Marketing, Indian Fairness Cream Market, Consumer Preferences, Conjoint Analysis, etc.
Introduction towards fairness. The retail industry has undergone a massive transformation with the advent of technology.
Beyond the rapid rise of online shopping, retailers are spying innovative ways to hang on to traditional shoppers while diversifying both their channels and their wares. Consumer Perception Towards Preference Of Mens Fairness Creams Research Problem: There has been an increase in the advertisement for Fairness cream for initiativeblog.coml new brands have cropped up following the lead of Fair and Handsome from Emami, the House of Fair and Lovely, the most popular initiativeblog.com now have Vaseline and Nivea running the race to capture the market of men who wish to .
Sexism is prejudice or discrimination based on a person's sex or initiativeblog.com can affect anyone, but it primarily affects women and girls. It has been linked to stereotypes and gender roles, and may include the belief that one sex or gender is intrinsically superior to another.
Extreme sexism may foster sexual harassment, rape, and other forms of sexual violence.