How to write and eye catching cover letter

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How to write and eye catching cover letter

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Companies are flooded with resumes, and candidates need to stand out in order to avoid unemployment. Students especially have it tough: To help students master the process, NerdScholar debunked eight resume myths and then asked career experts for the best ways to make a cover letter stand out.

Follow their tips to land the interview. The first step in writing a cover letter is to understand what a cover letter is used for and why you need to write one.

Why should this company hire you? Create a Venn diagram of ideal skills and attributes. Meghan Godorov, assistant director for career development at Mount Holyoke College, advises students to take a unique approach to writing a cover letter.

Hallenbeck also recommends that applicants make a list of the ideal qualifications the company is looking for in a candidate. Rich Grant, internship coordinator at Colby College, also advises students to learn about the organization by speaking with people who work there.

Informational interviews will lend a job seeker further insight into daily life at the company.

Here’s a real-life example of a great cover letter (with before and after versions!)

Be specific and show initiative. The first rule of thumb in writing a cover letter is to address the company formally and outright, Iesha Karasik, career services director at Pine Manor College, says. You should be sure to direct your cover letter to a specific person, too.


This will not only show the employer your initial interest in the position, but also your seriousness as a candidate. Karasik says to be clear and concise in asking for an interview. The point of the cover letter, after all, is to persuade the employer that you are the best candidate for the job.

Having a clear call to action—in this case, for an interview—followed by your detailed contact information, is key to clinching your spot as a viable candidate. Use key words when referencing your qualifications and past experiences.

Once you have researched the company and scanned the job posting for key words, be sure to incorporate these phrases into your cover letter. The best way to do this is to include the key phrases and industry jargon in descriptions of your skills and experiences, Reesa Greenwald, director of the career center at Seton Hall University, says.

Godorov adds that proper use of specific career and industry keywords will showcase your knowledge and passion for the field. Though your cover letter should portray you as a skilled candidate, it is more important that you show how the company will benefit from your expertise.A Perfect Resume: a Certified Professional Resume Writer (CPRW) Greg Faherty produces professional resumes, executive resumes, cover letters, and other job search documents.

() The Secret to Writing Eye-Catching Cover Letters By Beverley Neil, CRW, CERW While the resume could be regarded as the Sales and Marketing Manager, the cover letter is the Director of First Impressions.

If the Director of First Impressions does not do a stunning job, the resume may never have the opportunity to capture that interview. If your cover letter looks like a template, the recruiter will likely feel you aren’t making an effort, and the letter probably won’t speak to why you’d be a great fit for the job you’re applying to.

how to write and eye catching cover letter

Give it personality. Avoid sounding monotonous or boring in your cover letter; recruiters will assume you’re like that in person, too.

An Eye-Catching Cover Letter |

Traditional cover letter wisdom tells you to start a cover letter with something to the effect of: Dear Sir or Madam, I am writing to apply for the position of Marketing Manager with the Thomas Company. First Impressions Are Critical. To assure that you get it right the first time, we first collaborate with you and seek to understand your skills, experience and value, we create an effective presentation to articulate your talent and its value.

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Dunn, written to former believing (and now ex-member) of the LDS Church, Claire Ferguson.

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