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Incorrect uses of directives noindex, nofollow, etc Redirect Chains Sometimes the most obvious solutions are right in front of your face.
This is what a redirect chain looks like: Do you see the problem with this picture? That is more effective than making the link equity pass through a buffer. For many years, SEOs including myself have always stated that you should change s to s.
This is still my stance. In most cases s are nothing more than accidental.
Reclaim Lost Link Juice Link Reclamation link reclamation is at the top of the list because it is the easiest. I recommend doing both just in case you miss some links. When you find pages with link equity, you must redirect them to a relevant page on the site or to your homepage.
Fix Broken External Links Every external link you place on your site leaks authority. This applies to both external links in your content and in the comment section. You can easily find these broken external links using Ahrefs.
You can use Screaming Frog SEO Spider to find most of these issues such redirects, redirect chains, errors, canonical errors, duplicate META data and incorrect uses of directives.
My favorite site architecture strategy is to use a reverse silo. Instead of trying to acquire backlinks to non-linkable pages homepages, category pages, product pages, etcthe reverse silo is built to acquire backlinks to content-rich pages.
These may be blog posts or individual information-driven pages. This is a more effective approach for link acquisition because people are much more willing to link to valuable information than sales-driven pages.
The ultimate goal of the reverse silo is to distribute link authority PageRank from your content assets to your sales-driven pages via internal linking. Bringing me to the next point: Create Linkable Assets Every effective link building campaign should begin with creating linkable assets.
First, what is a linkable asset? A linkable asset is usually a blog post or page that is informationally-driven.
That is, if you created the content the right way. Read my guide on how to create SEO content to learn more. Here are some guidelines to follow: Relevance Your 1 link building objective should be to get backlinks on websites that are relevant to yours. Your link acquisition efforts should begin with the most relevant opportunities.
The idea is quite simple. However, as you broaden your research, there will be many more opportunities to go after. Let me show you how it would work with a more practical example. Or, a website that focuses on a specific supplement that the client offers like creatine.
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Backlinks are the nitrous of every successful SEO campaign.
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