Press releases are essentially documents that businesses, individuals, and nonprofits use to announce news and gain media attention. As both traditional and non-traditional media always need something to write about, press releases can help journalists find topics to write about, and in turn help your business gain crucial exposure. That said, many press releases are never used by the press as they either are not suited for a particular publication or do not contain any interesting news.
In this great read Zeke talks about the power of online press releases and explains how you can use them to your advantage in your consulting business and marketing efforts.
But that was the old way of doing things. Nowadays, editors are not the only people reading press releases. Thanks to online press release distribution services it has never been easier to get your release distributed and read by millions in a matter of seconds.
Why Online Press Releases? And I think you know by now that search engines love content. Therefore you can optimize your press release with keywords that will attract your target audience. Journalists are online too, and they are always looking for a great story idea.
And even after your media buzz is over, your press release will still remain on the web, as long as you want it to. Why Use Online Distribution? It is a great idea to publish your press releases on free press release distribution services, such as: These Press release distribution websites have a high traffic rank since they are being visited by media professionals on a daily basis.
And what that means to you, is that you can get noticed quicker if you use one these press release distribution services. Writing a Press Release Press releases have to be written with spunk and flair to attract media attention. Of course when you are writing for an online audience, you can sprinkle keywords throughout your release to attract your prospects.
Who, What, When, Where and Why. And all of that should be summed up in the headline. This way it can tell your reader exactly what they are in store for, they can opt to continue reading or move on to the next.
Hopefully they will continue reading to learn about your great product and service. So here are some tips that will make your online press release a success: Place Keywords in proper positions Title, First Paragraph, etc.
Online press releases are making it easier for you to attract the targeted traffic that you want to come to your site. So find ways to create news and you will attract the media and your prospects, with minimal effort.Writing and Distributing a Press Release Distribute releases at trade shows, mail them to associations, or hand them out at speaking engagements.
"How to Write a Press Release" by Christopher Simmons (Mindset Netwire, ) PR Newswire. The current year's PR Newswire press releases, searchable by topic.
“Outside of keywords in your headline, press releases should be no more about search engine optimization than blogging is – you write for .
How to Write and Distribute an Independent Rap Press Release. For many independent hip-hop artists, it can be a bit of a nightmare trying to break into the press relations side of the industry. you need to consider the benefits of writing strong press releases.
See these tips to write & distribute a successful release. As both traditional and non-traditional media always need something to write about, press releases can help journalists find topics to write about, and in turn help your business gain crucial exposure.
That said, many press releases are never used by the press as they either are not. Jan 26, · How to Distribute a Press Release. you need to know how to write a compelling press release, use smart distribution channels and reach out to influential publications and reporters.
This can be time consuming, and if you want to both distribute press releases effectively and do other things with your time, an email 67%(6).
Writing the press release usually takes between days. If you selected the option to approve it, you will need to do that before going to distribution.
Then distribution should take days.